BAP Preferences

• BAP Preferences groups the different BAP Health Outcomes services in the preferences study area, using the most advanced techniques and applying them to market research as well as to studies with patients.
• Conjoint Analysis is the current most suitable methodology to explain consumers’ or patients’ preferences for certain products or for the different therapeutic alternatives. Applying this technique and other existing methodologies, we are able to identify the strengths and weaknesses of the products analysed.